SEO for Plumbers: The Ultimate Guide for Plumbing Companies

plumbing seo guide - by Hvac marketing xperts

Plumbing SEO Tips to Grow Your Business

SEO for plumbers is not a choice. It’s a necessity.  Your website has to be SEO-optimized to gain traffic and leads on search engines like Google, YouTube, and Bing.

This is why we distilled a lot of resources in this guide to help you build your online enterprise and thrive with organic traffic. Keep reading to learn how you can grow your plumbing business leveraging SEO. 

What is SEO for Plumbers? 

What is hvac marketing xperts SEO for plumbers is the process of optimizing your plumbing website and Google Business Profile to rank at the top of search engine results. 1

SEO for plumbers is the process of optimizing your plumbing website and Google Business Profile to rank at the top of search engine results. It’s all about improving how easily search engines like Google find and rank your website.

The higher you rank, the more likely you’ll get prospects actively searching for plumbing solutions. And in that case, you will want to have a higher ranking within your work location. 

Benefits of SEO for Plumbers

Benefits of Plumbing SEO HVAC Marketing Xperts

Plumbing SEO is crucial to the success of your company because it can help you to:

Get More Customers  

Acquire customer

Most people use search engines to find plumbing businesses by attaching words like “near me” or “city name” to their search queries. For example “emergency plumbing Minneapolis ”.

This offers you a great opportunity to convert them if you rank for the keywords relevant to your business location. You can even double your leads and increase sales by optimizing your site for these keywords. 

Boost your Brand Visibility

Customer avarter persona

You might feel that you don’t need an online presence since you operate from a brick and mortar. But that’s wrong. Because 77% of users are going to Google to find local businesses and 21% of consumers in the US, search for local businesses online daily. 

They prefer to order online than shop around the neighborhood. And by leveraging SEO you can boost your brand visibility and authority in your area. 

Acquire Qualified Leads

Generate Leads Transparent - Digital Marketing Graphics (Flat Icons)

Search engine optimization is one of the best lead-generation channels for plumbers. 

And with an optimized site you can keep getting a steady stream of qualified leads monthly. Because you’ve put in the work to rank for the relevant keywords that move the needle for your plumbing business. 

Reduce Marketing Budget

Reduce less

SEO is way cheaper than running ads because it has higher return on investment. Yes, you can get quick results with ads but if you stop running ads eventually, you will run out of lead inflow immediately. As opposed to SEO which allows you to organically show up on Google search results and attract more leads passively. 

Best SEO Strategies for Plumbers 

Plumbing SEO Strategies HVAC Marketing Xperts

SEO is quite broad but you don’t have to get overwhelmed because these strategies will help you succeed. 

Local SEO 

Local SEO for plumbers deals with optimizing your site and local listings to rank for local search queries. As a plumber, this is the most important SEO strategy because you operate within a certain location.

While ranking for plumbing keywords in the country may prove difficult, it can be easier in your work location. 

Follow these steps to boost your local authority and visibility. 

15 SEO Tips for HVAC Contractors to Rank #1 in 2024

Optimize your Google Business Profile 


After setting up your website, your Google Business Profile(GBP) is the next in line. Because it can help your business appear in search engine result  pages for local search queries. 

You can find GBPs when you Google “water heater installation near me”. It appears just above the organic listings with a Google map close to it. 

It contains relevant information that can help convert your prospects like:

  • Reviews, Star Ratings, and
  • Business descriptions. Plus a CTA button to call or visit your website. 

To set up your Google Business Profile, do the following:

  • Follow this link, click on “manage now”
  • Enter your business name and category. 
  • Choose your service locations. 
  • Input your business phone number, website, and mailing address for verification. 
  • Select your plumbing services from the suggested options. You can also add a custom service. 
  • Add your business hours and work days. 
  • Write a compelling business description optimized with local keywords. 
  • Finally, upload professional pictures of your work or staff. Videos will also create a more engaging experience. 

Go through your profile to ensure that your details are accurate. Next, boost your profile with customer reviews. 

Gather Customer Reviews 

5 Star ratings

According to a 2021 report by PowerReviews, 99.9% of customers read reviews before making a purchase decision. Most of your prospects look through your customer reviews and ratings on your Google Business Profile before deciding whether to hire your plumbing services. 

Hence you need to reach out to your past customers via email or phone call to leave a review on your Google Business Profile. You can create a review link from your GBP which you can place on your site and or send to your customers. 

Get Citations from Directories 

Citation is one the top ranking factors Google uses in their algorithm local companies.

Local business directories won’t only aid in advertising your business but also give you citations and backlinks which are Google ranking factors.  

In most directories, you get a profile with your business details like

  • Working hours,
  • Services,
  • Description,
  • Location, and so on.

Some of your prospects find plumbing services using directories so you need to sign up for a lot of directories. 

Below are some listings you can use: 

Yelp, Next Door, Foursquare, and Angi. 

On-page SEO

On-page SEO is all about optimizing your web pages to be readable and visible in search engines. Every good on-page SEO strategy starts with keyword research and ends with high-quality content that meets search intent(s). 

Let’s take a look at the steps for optimizing your pages. 

Start with a Keyword Research

keyword research

Keyword research is not as difficult as you think because SEO tools can help simply the process. Keyword research can help you to learn the language(keywords) your prospects enter in search engines. 

Below are the steps for conducting a keyword research for plumbers:

  • List all the plumbing services that you provide. 
  • Enter a service into a keyword research tool. For example, type in “drain cleaning” in Ahrefs or SEMrush. 
  • Filter the keywords using metrics like search volume, Keyword difficulty, include, and exclude some phrases or terms. 
  • Go for more long-tail keywords which consist of three words or more because it’s specific and easier to rank.
  • Add modifiers in the “include” or “exclude” filter option. For example add “how”, “tips”, and “guide” in the include filter tab to get informational keywords.
  • Keep filtering till you narrow down the list to a decent number. 
  • Export these keywords to a spreadsheet or save them in your SEO tool. 

Note that you should target keywords with lesser traffic or difficulty unless you have the resources to compete for them. 

Unfortunately, that’s not all. You’ll have to qualify these keywords in your list so you can identify which ones are valuable to your plumbing company. 

Here’s how to do it. 

  • First, you will need to identify their search intent so you can know the keywords that you’ll use for your service pages and blogs. 
  • Use an SEO keyword research tool or go to Google search results to assess the search intent. If most of the pages ranking are “how-to” blogs then the keyword has an informational intent. Suppose the pages ranking on page one are service pages or the search phrase contains ‘Near Me’, then the intent is mostly commercial.
  • Next, analyze the metrics of the top pages in your SEO tool. Check the number of backlinks and domain authority. If you find pages with few backlinks or similar authority to yours then there’s an opportunity here. 

Keep in mind that keyword research is not a once-and-done strategy because organic search results change constantly. You’ll have to repeat it regularly to find new keyword gems.

Use Keywords to Optimize your Content 

To make your content appeal to search engines you have to use keywords and entities naturally in different parts of your page. 

They include:

  • URL slug( e.g www(dot)site/SEO-for-plumbers 
  • Title tags or page titles. 
  • Headings like H1, H2, H3, etc
  • Body of the content. 
  • Meta descriptions. 

Similarly, include variations of your keyword throughout your content to help search engine crawlers better understand your content. Avoid keyword stuffing as much as possible and add keywords in your body copy or headers only when it makes sense. 

Add Visuals in your Content 

image graphics

I doubt if you’d read this guide without images. So use visual content on your pages like branded images, videos, and infographics. This will make your content enjoyable and easy to digest. 

Also, optimize your images with an Alt text description that may include relevant keyword combinations. As it helps Google to understand your images and assist visually impaired users.

Integrate Contextual Internal Linking 

There are two types of contextual Internal linking, internal, and external links. Internal links help to make users spend more time on your site by linking to other related content. It also aids search engine bots in understanding your content structure and indexing more pages. 

For example, a blog post that talks about “dishwasher maintenance tips” can be  linked to another post on “factors to consider before buying a dishwasher

External links point to other domains which could be an industry report or statistics. Adding references to trusted sources tells the Google algorithm that your site is also a credible source. 

Update your Blog Regularly 

Blog post

This guide wouldn’t be complete without blogging. Is blogging dead? Far from it. Blogging helps you to appear on SERPs for keywords that your prospects are searching for. 

If you are updating your blog page with high-quality content you’re more likely to show up on the first page of Google, provided you did good keyword research. 

In addition to organic traffic, blogging can make your business a subject matter expert in the plumbing niche. 

Optimize your Service Pages 

Ideally, plumbing contractors should have service pages that target keywords related to their services. So when your prospects enter words like “toilet repair near me” your service page will pop up on the first page. 

Below are some service page best practices you should adopt:

  • Perform keyword research to find terms that users enter on Google to find your plumbing services. 
  • Creatively place the keywords on your page. For example in the headers, title tag, and body. 
  • Ensure your copy is tight and persuasive from the headline to the last sentence. 
  • Use images of your staff fixing the problem that your prospect is facing. 
  • Add your awesome customer testimonials to instill confidence in your plumbing company. 
  • Show off your awards and licenses to build authority. 
  • Your formatting should be spot on. It should be broken down into sections with sub-headers and enough white space. 
  • Lastly, your call to action button should contrast and stand out from the page. The copy should be benefit-lead. 
Local SEO HVAC Contractors

Technical SEO

Technical SEO for plumbers are the tasks done at the backend of your website that aren’t visible to the end users. Without it, your website will not be able to function optimally. 

Technical SEO can be a bit confusing and you might need an SEO expert to help you out. However, this technical SEO checklist can give you a headstart. 

Ensure your Site is Mobile Friendly

responsive web design

The majority of users pick up their smartphones to find plumbing companies when their sink or shower is leaking. Hence your site needs to deliver the same experience as it would with a computer. 

Mobile SEO is a Google ranking factor that you must pay close attention to. You can assess the mobile functionality of your site using Google’s mobile-friendly test tool. 

Check your Site Speed 

site speed and performance

If your page doesn’t load fast you’ll be hurting your user experience and search rankings. To check your site speed, move over to Google’s Page Insights. Then enter your page URL to get a page speed score, insights, and suggestions on how you can speed up your page. 

Here are some ways you can boost your site loading speed:

  • Compress your image size with a tool like Tinypng.
  • Minify the code on your web pages.
  • Make use of content delivery networks.
  • Enable browser caching on your website. 

Ensure your Pages are Indexed

If search engine crawlers can’t find and index your page then it won’t exist in the search results. So you need to log in to your Google Search Console account and click on “pages” to check if all your site pages have been indexed. 

Then try to fix the errors in the non-indexed pages which may result in updating your robot.txt file or fixing broken links. 

Create an XML and HTML Site Map

XML site map acts as a guide to search crawlers so it can index all the pages on your plumbing site. It is understood only by search engines. 

Whereas HTML sitemaps are meant to aid your users; you can find them at the footer of a website. It usually contains important links like an about page, service page, and contact page. 

Some of the links on your site may be broken because they’ve been deleted or redirected wrongly. Broken links and page errors harm your user experience and search rankings. 

You need to carry out regular checkups to find and fix or replace broken links on your site. A regular site audit with an SEO tool like SEMrush will help you find broken links and other errors on your site. 

Off-Page SEO

This consists of the efforts done outside your website to increase your site’s visibility. One of which is link building, it’s a huge Google ranking signal–more high-quality links equals higher rankings. 

Here are the best off-page SEO strategies for plumbers:

Backlink link

Backlinks are essentially links from other websites that point to your site. They tell Google that your page is a trusted resource. 

As a plumber, you should get links from relevant businesses like plumbing businesses, HVAC, home renovation, and construction companies. 

There are two types of links: do-follow and no-follow links.

Do-follow links pass on SEO endorsement to your plumbing site while no-follow links won’t boost your ranking much but can increase your traffic and brand awareness. 

You should focus more on getting do-follow links and accept no-follow links if it’s from a reputable site. 

You can acquire links by doing the following:

  • Create high-value linkable resources like ultimate guides, infographics, and best statistics posts. 
  • Submit a guest post to a site and get a link back to your plumbing site.
  • Answer journalist or writer queries in Connectively (previously known as HARO).
  • Find publications that mention your business without linking to it and convince them to link you. 
  • Try to get links from the businesses linking to your plumbing competitors. 
  • Find businesses with broken links to resources and offer to replace them with your content. 

Be Active on Social Media 

Social Media

Most of your target audience spends time on social media platforms like Facebook and YouTube. So you need to actively engage them with unique plumbing content. 

It does help with your search rankings but can also help drive traffic to your site especially when you share your blog content. 

In turn, it will send social signals to search engines showing that you’re a plumbing industry expert. Which may well lead to folks linking to your content. 

Increase your Brand Mentions 

Can you imagine how many times brands like Samsung have been mentioned across the web? Probably a million times. Brand mentions are not backlinks but they promote your brand name and authority. They are also called implied links. 

Your job is to promote your business through mediums like social media and forums. The more people that know about your plumbing company, the more likely you are to get clients. 

Manage your Online Reputation

Customer avatar

How people view your plumbing company matters a lot. 

Hence give a helpful reply to every comment you receive on your Google Business Profile and business listings. 

Even if it’s a one-star comment filled with rants, try to understand the customer’s point of view and leave a helpful reply. Doing this will show your prospects that you’re committed to assisting them.

Actively reach out to your customers to leave a review on your GBP because Google will mostly display plumbing companies with a 4.0+ star rating and many reviews in the local pack. 

Why Hiring a Plumbing SEO Company is Ideal for Success 

Why Hire a Plumbing SEO Company HVAC Marketing Xperts

A plumbing SEO company has a team of SEO experts, web designers, and content writers who can run successful SEO campaigns for your business. 

They’ve been working on plumbing SEO for years and know how to build tailored SEO strategies that will rank your website and Google Business Profile on Google’s first page.

Once we’ve agreed on terms, we will audit your current SEO strategy and come up with personalized campaigns to drive traffic and conversions to your plumbing site. 

Summary: SEO for Plumbers(Ultimate Guide) 

Plumbing SEO might not get you customers immediately, it could take several months before you start seeing results. 

But as long as you stay consistent your SEO efforts will compound over time and result in qualified traffic and plumbing jobs. 

However, hiring a plumbing SEO company will save you all the trouble of handling your SEO campaigns. They will help your plumbing website and Google Business Profile rank high on Google.

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