Content Marketing For HVAC Contractors
Content marketing is the utilization of highly engaging, search engine friendly content to drive in traffic to your website and other online business listings organically. This is done through the use of consistent posting & leveraging content syndication.
Mediums Used For Content Marketing
Your content distribution channel should be spread across the channels where your customers are usually able to readily view it. Some of the most effective channels we’ve found for content marketing are (replace below with blog posts) :
Blog posts, Google My Business, Social Media, Website
Why do HVAC Contractors Need Content Marketing?
Content marketing is one of the strongest forms of marketing that has transformed businesses who leverage it properly, below are some of the primary benefits of creating engaging content for your HVAC company.
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Having less or zero customer reviews on the site is as bad as having negative reviews. This thing will impact the trust level of your potential clients over you, and they might end up choosing your competitors, who may have better and abundant customer reviews on their sites.
We look forward to working with you to take your online marketing efforts to the next level
Content Marketing Techniques
With blogs, we highlight the pain points of your customers.
We can disperse your content via emails in the form of newsletters, your blog links, etc.
Content promotion via social media helps you earn the desired brand awareness.
Quality website content helps you increase traffic and conversion rates.
This way, you can disperse out the complex content in a simpler & interactive form.
We also help you disperse out the shareable content via ebooks.
Frequently Asked Questions
Our pricing varies based on what we'll be completing for your business. However, our HMX Boost Program currently starts at $1,297/mo
This is a great question, as a rule of thumb, we've found the companies with the highest degree of success with our services are generating a minimum of $350,000/yr in revenue. However, this is not a requirement.
Great question, we do offer multiple guarantees based on which services we're providing for you, this includes positive keyword ranking guarantees for SEO, timeline guarantees website design, and PPC.
We get this question a LOT. We don't lock you into a long term contract for any of our services. However, we do offer massive discounts on our services if you'd like to opt-in to a longer term agreement (minimum 3 months).
Great question, yes, our main services include:
- HMX Program**
- SEO (Organic & Maps)
- Website Design
- Google Ads (PPC, LSA, GDN)
- Reputation Management
- Lead-Nurturing & Database Reactivation
- Retargeting (FB, Google, YT)
- Social Media Management
**Our "HMX Accelerator Program" include each of our core services bundled into one incredible offer at a price your jaw will drop at. Check it out here (link)
This is an awesome question, as of now, we have 25 dedicated in-house team members.
The primary focus of our team is centered around SEO, content/web development, graphics, and paid ad campaigns.
Another aspect of our team is we have a dedicated portion of them 100% dedicated to HVAC campaigns for our clients, so you can rest assured that your business branding, growth, and marketing is in the hands of experts.
Great question, yes. Your marketing budget should be allocated according to your growth-goals.
For the sake of simplicity, lets say that you were currently doing 500k/year and wanted grow aggressively to double that in 2021 to 1M/year.
What we recommend is allocating at least 12-15% of your total revenue on marketing, then 70% of the total marketing budget allocated to digital marketing.
The math would go as follows:
Yearly marketing budget: $500,000 * 12% = 60,000/yr
Monthly budget: $60,000/12 months = $5,000/mo
Utilizing a $5,000 ad budget, we've been able to generate some of our HVAC clients an additional $50-100k/mo in revenue, a 10x ROI!
Click the link below to get our HMX budget planning guide.
Content Marketing Questions
content marketing can be narrowed down to a few main points:
- Earning trust with potential clients through teaching
- Giving your potential clients great information to solve their problems
- Listening to your clients' questions and providing honest, transparent answers to those questions
Similarly to what we're doing with HVAC Marketing Xperts, giving your customers honest, insightful information that helps them (without immediately trying to sell them) helps build an extraordinary amount of trust and also increases your brand image.
We recommend our clients take time to write content alongside our efforts because the more your own customers view you as the authority in your market, the more you'll dominate.
Great question, while there isn't a clear answer on this, there are numerous statistics, case studies and books dedicated to this topic, I will reference some of them in my points below.
In order to break down the ROI of your content marketing efforts, its important to have two things in place: detailed tracking & analytics, and the realistic timelines involved.
The book "They Ask, You Answer" breaks down the phases of content marketing like so:
- Months 1-3: Publish content addressing the top questions your sales team is receiving. This should be implemented in the sales process (asking customer to review specific questions) once its written
- Months 2-3: Get indexed by search engines. Even if you have a relatively new website, by building consistent content that people are looking at will cause your rankings to increase on Google for those specific topics. The content must be: consistent, and valuable
- Months 3-6: Leads start coming in. Once your content & website is being indexed on search engines, customers will inevitably (as long as you have a conversion focused website) begin to fill out forms and call you as leads.
- Months 4-18: The snowball is rolling down the hill. Once you've been consistently creating weekly, or bi-weekly content that customers have been engaging with, search engines have noticed, and have provided value to the market. You will be drowning in leads and sales that have come in organically. This brings us to the ROI section.
In order to accurately gauge the ROI from content marketing, tracking should be put in place before beginning the campaign. This way you can tell how many accumulated leads came in post-content writing compared to before.
Great question, while content marketing is a huge part of SEO, it can also be used in every other facet of marketing. Things like landing pages, funnels, independent social media posts, etc all rely on utilizing valuable content for your customers.
Great question, yes and no.
While we have a great in-house content team that will handle many aspects of your content, the development of the best content will always come from you.
Why is that? Because you know your business and individual markets better than we do. Based on that, I highly recommend that you integrate content creation into your daily activities, there are many simple ways to do this. For guidance on this, take a look at our blog post on how to smoothly integrate content creation into your business (link).