Profitable, Scalable HVAC Lead Generation
Retainer vs PPL
There are 2 primary HVAC lead generation options for contractors. While you can avail both with us, your decision should be based on proper information about HVAC SEO Services. We’ve shed some light on this below.
Pros/Cons of Pay Per Lead
Can scale rapidly (100s of leads/week)
Can list the criteria of a lead (size of home, etc)
Extremely simple deliverable - LEADS
Best for owners looking to scale quickly with a sizeable ad budget ($3,000-$5,000 minimum)
You don't own any marketing assets used
Need to have extremely strong sales team
HVAC Lead Generation
Go online at the earliest and get customers to engage with your business because digital marketing is the way to go.
Generate leads, bring traffic to your website, and get quick results and big profits.
Frequently Asked Questions
Sales Questions
Our pricing varies based on what we'll be completing for your business. However, our HMX Boost Program currently starts at $1,297/mo
This is a great question, as a rule of thumb, we've found the companies with the highest degree of success with our services are generating a minimum of $350,000/yr in revenue. However, this is not a requirement.
Great question, we do offer multiple guarantees based on which services we're providing for you, this includes positive keyword ranking guarantees for SEO, timeline guarantees website design, and PPC.
We get this question a LOT. We don't lock you into a long term contract for any of our services. However, we do offer massive discounts on our services if you'd like to opt-in to a longer term agreement (minimum 3 months).
Great question, yes, our main services include:
- HMX Program**
- SEO (Organic & Maps)
- Website Design
- Google Ads (PPC, LSA, GDN)
- Reputation Management
- Lead-Nurturing & Database Reactivation
- Retargeting (FB, Google, YT)
- Social Media Management
**Our "HMX Accelerator Program" include each of our core services bundled into one incredible offer at a price your jaw will drop at. Check it out here (link)
This is an awesome question, as of now, we have 25 dedicated in-house team members.
The primary focus of our team is centered around SEO, content/web development, graphics, and paid ad campaigns.
Another aspect of our team is we have a dedicated portion of them 100% dedicated to HVAC campaigns for our clients, so you can rest assured that your business branding, growth, and marketing is in the hands of experts.
Great question, yes. Your marketing budget should be allocated according to your growth-goals.
For the sake of simplicity, lets say that you were currently doing 500k/year and wanted grow aggressively to double that in 2021 to 1M/year.
What we recommend is allocating at least 12-15% of your total revenue on marketing, then 70% of the total marketing budget allocated to digital marketing.
The math would go as follows:
Yearly marketing budget: $500,000 * 12% = 60,000/yr
Monthly budget: $60,000/12 months = $5,000/mo
Utilizing a $5,000 ad budget, we've been able to generate some of our HVAC clients an additional $50-100k/mo in revenue, a 10x ROI!
Click the link below to get our HMX budget planning guide.
Content Marketing Questions
HVAC/Plumbing Companies doing over 30k per month in revenue
content marketing can be narrowed down to a few main points:
- Earning trust with potential clients through teaching
- Giving your potential clients great information to solve their problems
- Listening to your clients' questions and providing honest, transparent answers to those questions
Similarly to what we're doing with HVAC Marketing Xperts, giving your customers honest, insightful information that helps them (without immediately trying to sell them) helps build an extraordinary amount of trust and also increases your brand image.
We recommend our clients take time to write content alongside our efforts because the more your own customers view you as the authority in your market, the more you'll dominate.
Great question, while there isn't a clear answer on this, there are numerous statistics, case studies and books dedicated to this topic, I will reference some of them in my points below.
In order to break down the ROI of your content marketing efforts, its important to have two things in place: detailed tracking & analytics, and the realistic timelines involved.
The book "They Ask, You Answer" breaks down the phases of content marketing like so:
- Months 1-3: Publish content addressing the top questions your sales team is receiving. This should be implemented in the sales process (asking customer to review specific questions) once its written
- Months 2-3: Get indexed by search engines. Even if you have a relatively new website, by building consistent content that people are looking at will cause your rankings to increase on Google for those specific topics. The content must be: consistent, and valuable
- Months 3-6: Leads start coming in. Once your content & website is being indexed on search engines, customers will inevitably (as long as you have a conversion focused website) begin to fill out forms and call you as leads.
- Months 4-18: The snowball is rolling down the hill. Once you've been consistently creating weekly, or bi-weekly content that customers have been engaging with, search engines have noticed, and have provided value to the market. You will be drowning in leads and sales that have come in organically. This brings us to the ROI section.
In order to accurately gauge the ROI from content marketing, tracking should be put in place before beginning the campaign. This way you can tell how many accumulated leads came in post-content writing compared to before.
Great question, while content marketing is a huge part of SEO, it can also be used in every other facet of marketing. Things like landing pages, funnels, independent social media posts, etc all rely on utilizing valuable content for your customers.
Great question, yes and no.
While we have a great in-house content team that will handle many aspects of your content, the development of the best content will always come from you.
Why is that? Because you know your business and individual markets better than we do. Based on that, I highly recommend that you integrate content creation into your daily activities, there are many simple ways to do this. For guidance on this, take a look at our blog post on how to smoothly integrate content creation into your business (link).
- Provide HVAC Companies qualified, exclusive homeowners looking to replace their HVAC Systems.
- A fully trained virtual front desk employee who follows up & schedules all your leads for you. (Optional)
- Dedicated account manager to provide you unlimited support.
- Automated appointment reminders and confirmations.
- Email and text notification when the leads come in.
Retainer Based Model
You own 100% of the assets we build for you (website, funnels, pages, etc)
Pay a flat-fee every month (no surprises)
Best for companies looking to hedge their business growth across multiple rev-streams
Slower than getting 100% leads sent to you
Can be annoying paying monthly retainer
HVAC Leads Stats
Around 95% of the leads are generated through online marketing campaigns, which is why you need to focus on SEO and SMM immediately.
More than 97% of the leads of HVAC companies are local, which means that you need to invest more in local SEO.
Let's Build Your
Sales Machine
Case Study Testimonials
HVAC Marketing Xperts has helped dozens of businesses like yours to create comprehensive HVAC marketing systems that has brought some clients a 10x return on investment in month 3!
If you own an HVAC company and you’re having trouble staying busy, You probably have an outdated way of getting new clients. You no longer have to rely on a Home advisor or Angie’s list!
We have a system in place to get Install Inquiries on autopilot even while you sleep.
- Fake leads that don't answer.
- Paying tons of money on unnecessary marketing
- Fake marketing promises
- Low-quality leads
- Shared leads
- HVAC Installation leads/calls
- More exposure in your service area
- Our job is to get you in the door of the customer
- Your job is to show up and close the deal
Customer Data Management
Lead into a paying customer
Appointments scheduled on your calendar .
Choose your service Location
We target all the homeowners in the service area
Position your company in front of those homeowners
We get the Potentials Leads
Turn lead into estimate appointment.
You show up and close the deal and get paid.
Frequently Asked Questions
Sales Questions
Our pricing varies based on what we'll be completing for your business. However, our primary HMX Accelerator Program currently starts at $1,797/mo
This is a great question, as a rule of thumb, we've found the companies with the highest degree of success with our services are generating a minimum of $350,000/yr in revenue. However, this is not a requirement.
Great question, we do offer multiple guarantees based on which services we're providing for you, this includes positive keyword ranking guarantees for SEO, timeline guarantees website design, and PPC.
We get this question a LOT. We don't lock you into a long term contract for any of our services. However, we do offer massive discounts on our services if you'd like to opt-in to a longer term agreement (minimum 3 months).
Great question, we can have a new funnel built for your offer and generating leads in as little as 7 days.
Great question, yes, our main services include:
- HMX Program**
- SEO (Organic & Maps)
- Website Design
- Google Ads (PPC, LSA, GDN)
- Reputation Management
- Lead-Nurturing & Database Reactivation
- Retargeting (FB, Google, YT)
- Social Media Management
**Our "HMX Accelerator Program" include each of our core services bundled into one incredible offer at a price your jaw will drop at. Check it out here (link)
Lead Generation Questions
HVAC/Plumbing Companies doing over 30k per month in revenue
This is a great question, yes the leads we generate for your business are 100% exclusive to you.
Great question, if we don't currently have a lead gen funnel built for your offer + lead criteria, we can have one built and a campaign generating leads in as little as 7 days.
Great question, we've found this answer varies depending on the company we're selling the leads to. We've tested splitting a batch of leads into two and sending them to different companies (not the same leads), and the company with:
- Stronger brand presence
- More comprehensive sales process
- Competitive financing
- Extensive closing experience
Were the contractors who were closing between 40-50% of the leads we sent to them. Your closing rate will ultimately depend on those above factors.
Great question.
Pros:
- More cost effective
- We're doing more work-per-dollar for you (website design, SEO, rep. mgmt, lead gen, etc)
- We're developing assets for your business that you own 100%
- The results of our work will continue to generate high-quality leads even if we decide to part ways after 12+ months
- Highest quality leads come from SEO & organic
- Helps build your business brand alongside lead-gen
Cons:
- There is a monthly retainer fee
- Because SEO is extremely confusing to some, it can be hard to tell exactly what we're doing in the beginning (we've developed detailed reporting to mitigate this)
- Not as transparent as pay-per-lead (mentioned above)
- More time-intensive in the beginning
The pay-per-lead model flips the retainer model around with the company accepting most of the up-front risk in exchange for a flat rate on an agreed upon number of leads per week.
Pros:
- Extremely simple pricing
- Client has minimal risk
- Very scalable/profitable with a strong sales team in place
- Can request massive amounts of leads for larger sales organizations
Cons:
- Client doesn't own any of the lead generation assets used by company (funnels, ad accounts, pixels, etc)
- Requires higher budget
- Requires client has a very broad service area (usually region-wide or state-wide) for affordable CPL
- Need to be able to handle a lot of leads
As a general rule, we usually recommend to first build up a strong organic online presence (which we can achieve with the retainer model) before moving into PPL. Doing this will not only increase your closing rate (on avg), but also give you a steadily increasing flow of leads by which to build a strong foundation before rapidly scaling.
However, if your company is larger (5m+) and has the budget to spend on leads to feed your sales team, pay per lead is the way to go.
Great question, it will depend on what kind of leads we're going to be generating for you (HVAC install leads/service leads/duct replacement/etc).
The primary calculation we use for our lead costs is as follows:
- Work out the Average Order Value (AOV). Ex. A converted lead could be worth $3,000 in a particular instance.
- Divide the AOV by 3. ($3,000/3 = $1,000)
- Figure out the 5% conversion rate (5/100 x $1,000 = $50)