HVAC Video Marketing Strategies (That Works Now)
“Video allows us to tell the great stories of our customers, rather than our own. Great marketing starts with great stories. Be unique, inspire, and connect.”- Bo Dietrick
Truly, video marketing will humanize your brand and allow you to connect deeply with your customers.
Hence, we curated expert HVAC video marketing tips from successful digital marketers. So you can copy the same format and tailor it to your business needs. Keep learning.
Top 7 Video Marketing Tips for HVAC Businesses
To get the most out of your video marketing efforts, follow these tips below:
Make Use of Video Sharing Social Media Platforms
With over 4.9 billion people on social media, you wouldn’t go wrong with sharing your videos on your social handles. As an HVAC business, your clients are usually millennials and some Gen Z homeowners so they could hang out on YouTube, Facebook, Instagram, and TikTok.
You can start with YouTube videos and repurpose your videos for platforms like Instagram and Facebook.
Create Long-form How-to Videos and Distribute Across Your Social Channels
Long-form How-to videos are best suitable on YouTube. For example tutorials on cleaning of air ducts or maintenance of air conditioners.
You can also distribute your How-to videos on Facebook, Instagram, and TikTok. But bear in mind that different social media channels have different demographics. Make sure to use the appropriate hashtags, SEO-optimized descriptions for YouTube, and compelling copy to get more engagement.
Leverage Shorts to Reach More People on Social Media
You’ve probably come across YouTube shorts while scrolling through your feeds. They are short-form vertical videos, generally 60 seconds or less.
The equivalent of YouTube shorts is Instagram and Facebook reels, whereas TikTok is built on short-form videos.
With shorts, you can communicate your brand personality, and bolster brand awareness with quick HVAC tips. Try to embed background music in your shorts and merge different shorts to cover slightly longer content.
Publish Video Content Following a Social Media Content Calendar
It’s not enough to create visually appealing videos on social media, you need a content calendar to stay consistent.
A content calendar will help you to publish valuable HVAC video content to grow your following organically. You can decide to publish at least one video weekly to get quicker results. Whatever you do, try to stay consistent and post valuable video content that will delight your audience.
Publish Case Studies to Attract Prospective Customers
Previously, traditional forms of advertising like print ads and TV commercials were used by HVAC contractors. But with HVAC digital marketing you can spend less and reach your target audience.
For example, a video case study that shows how you fixed an air circulation problem in a home will resonate with prospects going through the same issue.
Other types of videos you should be creating include testimonial videos, UGC(User-generated videos), How-to or DIY videos, product reviews, installation guides, and explainer videos.
Share Helpful and Informational Video Content
Posting educational HVAC video content on your website and social handles will help to build relationships with your audience.
Logically, you might think that you need to be sharing more video promotions to get more clients. But it doesn’t work that way, sharing informational video content shows that you care about your prospects–that’s enough to close them.
Optimize Your YouTube and TikTok Videos for Discoverability and Search Ranking
You can implement every other marketing strategy but without search optimization, your HVAC videos will get little engagement. Again, even Google prioritizes video content over articles in search results.
Follow the steps below to optimize your YouTube and Tiktok videos for search ranking:
- Incorporate keywords naturally in your title, description, and hashtags. Also, target long-tail keywords and trendy hashtags whenever possible.
- Craft compelling titles for your YouTube and TikTok videos.
- Design eye-catching thumbnails for your YouTube videos.
- Publish high-quality content. You can trick the algorithm but you can’t deceive people for long.
- Use shorter videos for TikTok and longer videos for YouTube.
Furthermore, ensure your videos are optimized for viewing on smartphones and tablets, where most searches happen. Also, optimize your videos for accessibility with captions because 83% of users watch videos on mobile with sound off.
Summary: HVAC Company Video Marketing Tips to Try this Month
I know that you’re all pumped up to apply these video marketing strategies. Well, you can get started this month by first creating content based on the common questions your customers ask in person or via the website FAQ section.
Embed videos in your content calendar then drop one or two videos on your YouTube channel and repurpose them into reels or short clips for your social profiles. Rinse and repeat for the next few weeks and assess your results.
Note, that you don’t always have to put an employee behind the camera; videos with voiceovers will still work fine depending on the content.
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