HVAC Video Marketing Strategies (That Works Now)
“Video allows us to tell the great stories of our customers, rather than our own. Great marketing starts with great stories. Be unique, inspire, and connect.”- Bo Dietrick
Truly, video marketing will humanize your brand and allow you to connect deeply with your customers.
Hence, we curated expert HVAC video marketing tips from successful digital marketers. So you can copy the same format and tailor it to your business needs. Keep learning.
Top 7 Video Marketing Tips for HVAC Businesses
To get the most out of your video marketing efforts, follow these tips below:
Make Use of Video Sharing Social Media Platforms
With over 4.9 billion people on social media, you wouldn’t go wrong with sharing your videos on your social handles. As an HVAC business, your clients are usually millennials and some Gen Z homeowners so they could hang out on YouTube, Facebook, Instagram, and TikTok.
You can start with YouTube videos and repurpose your videos for platforms like Instagram and Facebook.
Create Long-form How-to Videos and Distribute Across Your Social Channels
Long-form How-to videos are best suitable on YouTube. For example tutorials on cleaning of air ducts or maintenance of air conditioners.
You can also distribute your How-to videos on Facebook, Instagram, and TikTok. But bear in mind that different social media channels have different demographics. Make sure to use the appropriate hashtags, SEO-optimized descriptions for YouTube, and compelling copy to get more engagement.
Leverage Shorts to Reach More People on Social Media
You’ve probably come across YouTube shorts while scrolling through your feeds. They are short-form vertical videos, generally 60 seconds or less.
The equivalent of YouTube shorts is Instagram and Facebook reels, whereas TikTok is built on short-form videos.
With shorts, you can communicate your brand personality, and bolster brand awareness with quick HVAC tips. Try to embed background music in your shorts and merge different shorts to cover slightly longer content.
Publish Video Content Following a Social Media Content Calendar
It’s not enough to create visually appealing videos on social media, you need a content calendar to stay consistent.
A content calendar will help you to publish valuable HVAC video content to grow your following organically. You can decide to publish at least one video weekly to get quicker results. Whatever you do, try to stay consistent and post valuable video content that will delight your audience.
Publish Case Studies to Attract Prospective Customers
Previously, traditional forms of advertising like print ads and TV commercials were used by HVAC contractors. But with HVAC digital marketing you can spend less and reach your target audience.
For example, a video case study that shows how you fixed an air circulation problem in a home will resonate with prospects going through the same issue.
Other types of videos you should be creating include testimonial videos, UGC(User-generated videos), How-to or DIY videos, product reviews, installation guides, and explainer videos.
Share Helpful and Informational Video Content
Posting educational HVAC video content on your website and social handles will help to build relationships with your audience.
Logically, you might think that you need to be sharing more video promotions to get more clients. But it doesn’t work that way, sharing informational video content shows that you care about your prospects–that’s enough to close them.
Optimize Your YouTube and TikTok Videos for Discoverability and Search Ranking
You can implement every other marketing strategy but without search optimization, your HVAC videos will get little engagement. Again, even Google prioritizes video content over articles in search results.
Follow the steps below to optimize your YouTube and Tiktok videos for search ranking:
- Incorporate keywords naturally in your title, description, and hashtags. Also, target long-tail keywords and trendy hashtags whenever possible.
- Craft compelling titles for your YouTube and TikTok videos.
- Design eye-catching thumbnails for your YouTube videos.
- Publish high-quality content. You can trick the algorithm but you can’t deceive people for long.
- Use shorter videos for TikTok and longer videos for YouTube.
Furthermore, ensure your videos are optimized for viewing on smartphones and tablets, where most searches happen. Also, optimize your videos for accessibility with captions because 83% of users watch videos on mobile with sound off.
Summary: HVAC Company Video Marketing Tips to Try this Month
I know that you’re all pumped up to apply these video marketing strategies. Well, you can get started this month by first creating content based on the common questions your customers ask in person or via the website FAQ section.
Embed videos in your content calendar then drop one or two videos on your YouTube channel and repurpose them into reels or short clips for your social profiles. Rinse and repeat for the next few weeks and assess your results.
Note, that you don’t always have to put an employee behind the camera; videos with voiceovers will still work fine depending on the content.
What makes “Hvac Marketing Xperts” the best HVAC SEO marketing agency for Hvac businesses?
We Guarantee Minimum 300k In New Customer Revenue – Or You Don’t Pay
Check out some of our client testimonials below:
Is this the type of results you desire for your HVAC or plumbing company?
Recommended to Read:
- Top 25 Best HVAC Software to Grow Your HVAC Business
The HVAC industry has evolved over the past few years. Customers want to book jobs and stay updated on tech arrivals and technicians need a software solution to connect with the office team and maximize on-field operations. This all points to the fact that HVAC software is a necessity for any HVAC business looking to… Read more: Top 25 Best HVAC Software to Grow Your HVAC Business - 2025 HVAC Trends: Rising Demand for HVAC Jobs/Education
The HVAC (Heating, Ventilation, and Air Conditioning) industry is experiencing a significant surge in interest, particularly in education and job opportunities. Our recent analysis of over 30 keywords related to “HVAC School,” “HVAC Trade,” and “HVAC Jobs” reveals a growing trend of people seeking to enter this lucrative field. We gathered this data to write… Read more: 2025 HVAC Trends: Rising Demand for HVAC Jobs/Education - 9 HVAC Valentine’s Day Marketing Ideas to Attract More Customers
Looking for unique HVAC Valentine’s Day marketing ideas? You’re in the right place and we’ll show you practical ways to market your business. Valentine’s Day is probably around the corner and you’ve been searching for ways to promote your HVAC services. But so far you’ve come up with nothing. It’s normal because you have so… Read more: 9 HVAC Valentine’s Day Marketing Ideas to Attract More Customers - Best HVAC Summer Ad Strategies that Actually Work
During the summer most homeowners keep their air conditioners running throughout the day because of the hot weather conditions. This is the period when HVAC companies receive a lot of calls for AC repairs and tune-ups. And running HVAC summer ads will help you to reach more people in your service location. We’ve provided some… Read more: Best HVAC Summer Ad Strategies that Actually Work - HVAC Landing Page Best Practices
Effectively reaching a target audience is a difficult undertaking for any business. For HVAC businesses, the landing page is that critical first impression after a click that plays a crucial role in turning visitors into leads. A HVAC landing page is designed to draw attention to a particular service and subsequently generate leads. It is… Read more: HVAC Landing Page Best Practices - Plumbing company slogan ideas
Introducing your brand as a plumbing company will do little to differentiate you from your competitors. You will need great messaging that leaves a lasting impression on your target market. Slogans are a clever addition to your marketing toolkit that communicates your values and offerings to your potential customers. They are short phrases that show… Read more: Plumbing company slogan ideas - 210 Catchy HVAC Slogan Ideas & Examples
HVAC Slogan Ideas for Heating Ventilation and Air Conditioning Company One way to distinguish your HVAC business in an industry where everyone seems to be offering similar services is through HVAC marketing. Words are a critical element in HVAC business marketing and can be used in different marketing strategies: websites, advertisements, social media, email, etc. … Read more: 210 Catchy HVAC Slogan Ideas & Examples - 10 Best HVAC Website Design Ideas (+How to Build One)
Need Help Designing a website for your HVAC website? Check out our HVAC website design services to learn more or How to Build an Effective HVAC Website If you think of your HVAC website as a virtual sales representative, you’ll make it as cool as your HVAC services. A website is one of the important… Read more: 10 Best HVAC Website Design Ideas (+How to Build One) - Google Ads for HVAC Companies: Strategies and Best Practices
Google Ads for HVAC Companies: How to Get More Leads and Customers Formally Google Adwords; Google Ads are shown to about 90% of internet users globally. Meaning? You can both have a vast reach and a highly focused campaign within your service location. Without having to spend ridiculous amounts of money and waste a lot of… Read more: Google Ads for HVAC Companies: Strategies and Best Practices - HVAC Facebook Ads Strategy: 7 Tips to Get More Customers
Best HVAC Facebook Ads Strategies to Acquire More Customers Why Facebook marketing for Heating, Ventilation, and Air Conditioning companies? Most homeowners and commercial businesses are on Facebook making it a viable ground for residential and commercial HVAC companies. Running Facebook Ads for HVAC contractors will amplify your marketing efforts by helping you to reach unique… Read more: HVAC Facebook Ads Strategy: 7 Tips to Get More Customers - Best 7 Funny HVAC Commercials in (month)
15 Funny HVAC Ads That Are Amazing and Effective HVAC commercials offer a short time to spark interest in your business and deliver a world-class sales pitch; funny HVAC ads will help you to do both. Coming up with funny HVAC ideas can be exhausting so we scoured the web and found 15 funny HVAC… Read more: Best 7 Funny HVAC Commercials in (month) - 15 Winter HVAC Advertising Ideas that Made Our Client $300k
11 Creative Winter HVAC Ad Ideas to Try Out this Year As the year begins to draw to an end, temperatures hit a new low, and the need for a heating solution becomes prevalent. Winter is here, which means that heat pumps and furnaces are left on for hours resulting in the need for tune-ups… Read more: 15 Winter HVAC Advertising Ideas that Made Our Client $300k - 10 Social Media Marketing Tips for Plumbers [Untapped Ideas]
Social Media for Plumbers: The Ultimate Guide We live in a digital era, where people can leisurely connect with reliable businesses to meet their everyday needs from the comfort of their homes. Social media is an online platform that shapes how business owners, including plumbing businesses, attract and connect with customers. About 66% of Facebook… Read more: 10 Social Media Marketing Tips for Plumbers [Untapped Ideas] - 20 Best Plumbing Website Designs [+Tips to Create Your Own]
Plumbing Websites: Web Design Ideas and Examples for Plumbers Think of your website as a professional sales representative capable of generating good leads and increasing conversion rates. A great website design is a sure way to distinguish and grow your plumbing business and turn leads into paying customers. We all agree that designing a website… Read more: 20 Best Plumbing Website Designs [+Tips to Create Your Own] - Plumbing Ads: 20 Plumber Advertising Tips to Get New Clients
Plumbing Advertising: Ad Ideas and Examples for Plumbers Plumbing is an essential service for residential and commercial purposes, but it is also a competitive industry. If you want to grow your plumbing business, attract potential customers, and stay on top of your game, you must prioritize advertising. Advertising your plumbing business online will help your… Read more: Plumbing Ads: 20 Plumber Advertising Tips to Get New Clients - Plumbing Pay Per Click Marketing | PPC Ads for Plumbers
PPC for Plumbers: The Ultimate Guide PPC for plumbers is awesome because it can work for any business even if you’re a new plumbing company or an established company. That’s why Pay Per Click is one of the best advertising channels for local businesses. What better way to get in front of your local audience than to… Read more: Plumbing Pay Per Click Marketing | PPC Ads for Plumbers