During the summer most homeowners keep their air conditioners running throughout the day because of the hot weather conditions. 

This is the period when HVAC companies receive a lot of calls for AC repairs and tune-ups. And running HVAC summer ads will help you to reach more people in your service location. 

We’ve provided some proven HVAC Summer advertising tips to help you boost your income. Keep reading to find out. 

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What HVAC Companies Should Do Before the Summer? 

Before the hot summer months kicks in you have to make proper plans to get as many customers as you can. Here’s what you need to do:

Prepare your Marketing Plan

Every successful advertising campaign starts with a solid plan. So you need to draft a marketing plan that covers pre-summer and summer months. First, you need to set goals for your summer ad campaigns:

If you can answer these questions then you’re well on your way to creating a successful summer ad campaign. 

Next, present your marketing plan to your marketing staff to ensure everyone is on the same page. 

Your summer ad campaigns can start from the pre-summer months like April and May; then go into full swing from July. 

Target the Right Audience 

If you’re not targeting the right audience your summer advertising campaign will likely fall flat. So you need to select the right location, demographics, keywords, and audience interests to reach out to your ideal customers. This will make your campaigns more effective and you’ll be able to attract qualified leads that are genuinely interested in your HVAC business. 

Set your Advertising Budget 

It’s safe to say that your advertising budget determines the success of your ads. You need to choose the right budget that will help you reach your prospective customers faster and more efficiently than your competitors. 

If you’re in a competitive location then you may need to increase your summer advertising budget to get better results. 

Choose your Marketing Channels

Once your marketing plan is ready and you’ve allocated your budget then you’ll have to choose your marketing channels. Are you going to use both traditional and digital advertising channels or will you invest in only digital advertising mediums?

8 HVAC Summer Ad Ideas that will help you to get more Jobs

You don’t need to be a marketing expert to come up with brilliant ideas that will get results for your business. These HVAC Summer Ad ideas should give you a head start:

Pre-Summer AC Tune-up or Maintenance Ad 

Ideally, you will have to start your pre-summer AC tune-up ad early enough to get more leads and reach out to more customers in your location. 

You need to show them different reasons why they need AC maintenance, for example: to avoid expensive repairs, long downtimes, or even worse purchasing a new AC unit. 

You should run ads right before the summer and increase your investment later on. For this ad to work, your discount during the pre-summer months should be higher to make your offer more appealing. 

AC Repair Service Ad

To get a good return on your HVAC summer ad investment you’ll have to reduce your rates–even in the summer months. You might not be comfortable with it but that’s how this industry works. 

Homeowners are always looking for ways to cut down costs and still get high-quality HVAC services. So you need to run targeted AC repair discount ads to capture and convert your leads. 

Offer a Free Service

At times you may need to do more than just give discounts; a free service call may be enough to close your prospects. You can also offer free services like air filter cleaning and AC unit check-up. 

This type of ad will appeal to both your customers and prospects because there’s a free value offering. To tighten up your deal you’d have to run this ad for a limited time. Which could be for a few days or weeks. It depends on how much you’re willing to give up to make more sales. 

Financial Plans for New AC Unit 

Some homeowners might not be able to afford a new AC unit so providing a financial plan will make it easier for them. Keep in mind that your financial plan should be in monthly installments and you can offer discounts to sweeten the deal. 

Maintenance Service Plans 

Some customers prefer a maintenance service plan than to contact you whenever their HVAC system breaks down. Hence, an annual or monthly HVAC system maintenance plan will resonate with them. Additionally, ensure that your pricing strategy for your maintenance service plans is affordable. 

Run Customer Referral Programs 

People tend to trust and believe what their friends and family members say about a product or service. In other words, you have a higher chance of getting customers through customer referrals. 

Your referral program could have tiers where customers would receive bonus points for each referral. In your referral programs, you can incentivize your customers with gift cards, free services, and free equipment. 

24/7 Emergency HVAC Service Ads

There are two factors that homeowners consider before hiring an HVAC service: speed and efficiency. Your prospects and customers would love to work with an HVAC company that arrives on time and delivers awesome services. 

This is why some of them use phrases like “24/7 emergency AC repair” when searching on Google. If you can create ads using keywords like this then it may be enough to get your foot in the door and win the job.  

Summer Lead Capturing Ad

Some prospects may not need your cooling services right away so you’ll need a value offering to get them into your sales funnel. This is where your lead-capturing ads come into play. 

You can generate leads in the summer with:

Tips to Create Successful HVAC Summer Ad Campaigns 

Here are some tips that will help you to create successful HVAC Summer ad campaigns:

Pick the Right Keywords 

The keywords or phrases used in your HVAC Summer ad campaigns will determine the success or failure of your ad. Carrying out keyword research will help you find phrases that your prospects enter on search engines like Google and Bing. 

However, social media ads involve choosing the right targeting features to attract your ideal customers within your work location. These targeting features could be your ideal customer location and demographics. 

Place Customer Reviews Front and Center 

Customer reviews and star ratings are the basic metrics prospects use to compare HVAC solutions. So you should put your best foot forward with excellent customer reviews. 

In addition, you can add case studies to further convince prospects that you’re the best company for the job. 

Use Great Visuals 

Great visuals will make your ads to grab attention right from the start. You can use images, graphics, videos, GIFs, whatever will attract and retain the attention of your prospects long enough to take a desired action.

Analyze your Results

You need to evaluate and analyze your summer ad campaign to see what’s working and what isn’t. So you can reinvest your resources in the ad groups or campaigns that are yielding the most profit for your business. Assessing your campaign goals and KPIs(key point metrics) will help to ensure the success of your ads. 

Summary: Best HVAC Summer Ad Strategies That Actually Work

These HVAC summer ad strategies will help you acquire more leads and customers this summer.

What are you waiting for? Go ahead and map out your winning summer ad strategies. If you don’t have the time or don’t know how to go about your summer ad campaigns, you can rely on us to deliver successful campaigns for your business. 

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