#1 Top Rated HVAC SEO Company

HVAC/Plumbing Companies doing over 30k per month in revenue

Great question, below are the top 5 reasons why HVAC SEO is paramount to your HVAC company’s success: 

1. 70-80% of all search engine users ignore the paid ads, clicking straight to the organic results. This isn’t an attempt to downgrade the importance of Google Ads as they still play a key role in a sound marketing strategy. However it does show the power of SEO. Many of our clients are bringing in $5-10,000 worth of search traffic every month without spending money on ads. 
2. 75% of search engine users never scroll past the first page of the search results. It’s likely you already knew this, but it can’t be understated how important it is to find an SEO company that can get results. All too often we’ve seen new clients be towed along by a company that couldn’t get the results for months or years without having their website on the top of page 1 for any keywords. 
3. SEO beats social media for driving traffic by over 300%. With the craze of Facebook marketing being in full swing, this stat may come as a surprise, however it’s important to realize a fundamental truth. Your customers are beginning their due-diligence/research when searching for a reputable HVAC company on a search engine. 
4. The closing rate from SEO leads are, on average, 8.5x higher than direct-response, outbound leads. This is one of the simple truths on why HVAC SEO could be the best decision you ever make for the future of your HVAC company. 
5. 67% of all organic clicks go to the top 5 Google search results. While being on page 1 of Google is a great achievement, you won’t start to see a true ROI until you’re at least in the top 3 results for either the organic or maps listings (see local  HVAC SEO Services).

Time and time again, we’ve had clients tell us “this is the busiest we’ve ever been”, solely through the power of SEO. 

Great question, while there isn’t a clear answer on this since every case is different, there are numerous statistics, case studies and books dedicated to this topic, I will reference some of them in my points below.

In order to break down the ROI of your SEO efforts, its important to have two things in place: detailed tracking & analytics, and the realistic timelines involved.

The book “They Ask, You Answer” breaks down the phases of content marketing like so:

1. Months 1-3: Publish content addressing the top questions your sales team is receiving.
   
   This should be implemented in the sales process (asking customer to review specific questions) once its written
2.  Months 2-3: Get indexed by search engines. Even if you have a relatively new website, by building consistent content that people are looking at will cause your rankings to increase on Google for those specific topics. The content must be: consistent, and valuable
3. Months 3-6: Leads start coming in. 
   Once your content & website is being indexed on search engines, customers will inevitably (as long as you have a conversion focused website) begin to fill out forms and call you as leads.
4. Months 4-18: The snowball is rolling down the hill. 
   Once you’ve been consistently creating weekly, or bi-weekly content that customers have been engaging with, search engines have noticed, and have provided value to the market. You will be drowning in leads and sales that have come in organically. This brings us to the ROI section.

In order to accurately gauge the ROI from content marketing, tracking should be put in place before beginning the campaign. This way you can tell how many accumulated leads came in post-content writing compared to before.

Great question, and one that isn’t asked enough. Too often a client will reach out to us from an SEO company, and upon further research, all that company did was submit their business to a couple dozen directories, made a few minor website changes, then started collecting checks from the unsuspecting client.

We’ve based our HVAC SEO strategy around what Google says their search ranking factors are. I will go through the main factors below, however:

Great question, yes and no.

At the beginning of our campaign we’ll ask that you select up to 10 target keywords that you’d like us to primarily focus on. While you’ll eventually end up rankings for hundreds of keywords, we place a guarantee on your chosen keywords. The guarantee we offer is as follows: “

HVAC Marketing Xperts guarantees that if there are no positive ranking changes for any of client’s target keywords in the first 3 months, client may exit the agreement term and is entitled to a partial refund on their investment.“

Great, question, there are some preliminary questions that need to be answered such as: what is your total yearly marketing budget, and how strong is the competition you’re facing for your target SEO keywords? 

Having these questions answered will provide more clarity as to a specific, numerical answer. With that being said, we recommend our clients invest between 30-40% of their total digital marketing budget into SEO. 

So if you’ve determined your total digital marketing budget to be $60,000 for the year ($5,000/month). 

Then your SEO budget should be at least $1,500/month, with a higher budget being necessary in highly competitive markets.  

Utilizing a $5,000 ad budget, we’ve been able to generate some of our HVAC clients an additional $50-100k/mo in revenue, a 10x ROI!

Click the link below to get our HMX budget planning guide.