If you run an HVAC business, you need to have an online site. But you must also note that if you have a site, but its design is outdated, that site is doing more harm than good. According to research, around 38% of customers would leave a website if they find the design to be boring and the content to be unattractive. Stanford research also claims that 75% of customers would judge the reliability and credibility of a site based on its website content. Therefore, according to the HVAC Contractor Marketing Experts, it is very important for you to have an attractive website and you will be able to achieve that only if you consider the design elements we’re about to mention in this article.
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In this article, we will be discussing some of the important HVAC site design elements that you must make use of.
Important HVAC Site Design Elements To Incorporate In Your Site
It is very important for your HVAC site to be user-friendly so that the customers can easily navigate through your website. As mentioned previously, the customers may leave your site and visit your competitors’ sites if they find it unattractive and complicated to use. Not only this, but it has also been proven in Stanford research that 75% of customers would judge your site based on its layout and functionality.
Therefore, it is important for you to make your site’s design attractive and easy to function while all the key information should be present on the site so the customers can easily find what they are looking for. The key information, such as who you are, the services you offer, the areas you service, and the contact information, must be present on your HVAC business site.
Contact Information Should Be Highlighted
It is very important for you to highlight your contact information on the top right of your website so that customers can easily find it. This is very important as the customers are usually buying and do not like to waste their time searching for contact information. In order to make your contact information more visible, you can add headers like ‘we’re just a call way’ or ‘call us to book an appointment, etc., to indicate to the customers that are available on the call.
The site Should be Mobile-Friendly
Your website should be compatible with all or any gadget your customer may use to browse. Most customers now use their mobile phones to search for products and services instead of laptops and computers. Therefore, it is important for you to ensure that your site’s design layout and functionality is compatible to be used in mobile phone, tablets, etc., so your customers do not have to face any complications if they choose to browse your site via mobile phone.
Must Display Reviews And Testimonials
The reviews and testimonials of the previous customers help the new customers gain trust and confidence in the quality of the service you provide. Therefore, you must add the reviews and testimonials of your previous clients on your site and may add links to your social media accounts on your site’s homepage so that the customers may wish ti explore your business more and can easily find the links to your social media profiles.
List All The Services You Offer On The Homepage
According to the HVAC Contractor Marketing Experts, it is important for you to list all the services you offer on your homepage as it is the key information that the customers must look for when they visit your website. Listing all the services you offer on your homepage makes this key information easily accessible to the customers.
So these are the most important design elements you must incorporate on your HVAC Business site, according to HVAC contractor Marketing experts. We’re just a call away if you’d like to get it done by professionals. For more information, you may visit our website.