Modern-day business and market culture require every local and global, big and small company to have a digital presence to be recognized by the clients they expect to target. As almost every customer is present on the internet and uses a search engine to find the service providers of their choice, Search Engine Optimization (SEO) has become an adamant entity within the marketing sphere. It allows a business to be visible on the search engine, gets the attention of their target audience, improves brand awareness, and increases website traffic to improve sales, which is the ultimate goal of every marketing campaign.
Working on SEO for an HVAC company is as crucial as for any other business. It brings prospects and customers into the sales cycle. Surveys suggest that more than 90% of the customers take help from a search engine when looking for an HVAC service provider, and nearly three-quarters of them click on the URLs or websites ranked on the first page. These figures depict the importance of HVAC SEO. In the given circumstances, local SEO for HVAC contractors works like a miracle because the primary focus of all their marketing campaigns is and has to be the local market.
Critical Aspects to Improve your HVAC SEO
SEO isn’t just about searching and ranking keywords. Every business needs to focus on several other essential elements, and they’re discussed in this guide.
Any marketer who provides HVAC SEO services will mention that it all begins with the company website because it works as the face of your brand. The factors that are responsible for an SEO-friendly website are the following:
- Make it responsive
Customers love to visit a responsive company website again and again. Search engines like Google optimize sites that are responsive and user-friendly. A company that makes it hard for the customers to find what they look for never gets users’ attention, and no one would recommend others to visit this site. Websites are the new shops now, and without anyone visiting them, an HVAC company won’t do any business.
A company needs to design and develop a website that is easy to navigate and doesn’t take long to load pages because this annoys users.
One of the best ways to create a responsive website and improve the HVAC SEO is to choose a safe and responsive web hosting server. It plays a vital role in making the site load faster because all the information, files, images, and graphics displayed on the screen are stored on the server. The longer it takes to load a file, the slower a website is. So, choosing a fast and secure web server is crucial to decreasing load time and improving SEO.
- Make it mobile-friendly
Mobile phones are not just a medium of peer-to-peer communication in the modern digital era. They have become a source of interaction between a business and its customers. With the increased use of smartphones, prospects are now accessing websites through these devices. To be precise, of all the people actively using the internet, more than 90% use their cellphones to go online. In these circumstances, every website needs a mobile-friendly design.
Another primary reason to have a mobile-friendly website is that Google is more likely to optimize it. The reason is that the newer algorithms are programmed to rank a site based on how user-friendly it is. Every HVAC SEO service provider should be aware of this fact and ensure that they develop a website for their clients that is friendly to every device and user.
Among all the top-rated methods of designing a website that is easy to use on a mobile device, bigger buttons, large fonts, a simplified menu, and easy-to-find contact options must be on top. All these factors collectively make it convenient for the customers to use a site.
With bigger buttons and larger fonts, web users won’t have to zoom in on their mobile screens that no one likes. A simple menu allows finding the required information quicker. Meanwhile, when the website visitors find contact information quickly, they’re more likely to become your customers because a company available for prospects to interact with directly is the company they like the most.
- One page dedicated for one service
An HVAC company provides different services such as installation, maintenance, troubleshooting problems, and repairing broken systems. These services have various technicalities and methods of performing them. It is suggested to have one webpage dedicated to each service to have a lot of space to manage all types of content and graphics on one page. It would be even better if the company dedicates a page to every kind of appliance and system they have got covered under their umbrella.
The elements mentioned above improve the effectiveness of your HVAC SEO efforts as they allow website visitors to go straight to the service they require and the system they want to get repaired. This ease of use and availability of complete information about a particular service make customers trust you because you have provided them with everything they need on a webpage.
Prioritize Local SEO
As HVAC companies don’t provide their services across the borders and are focused on the local market, local SEO suits HVAC contractors the best. It should always be a priority for these companies to attract local customers because they are the target market businesses need to attract.
- Get listed on local online business directories
A local business list or directory is an online business profile that contains all the necessary information such as name, address, contact information, and more about your company. There are many online listing sites like Google, Yelp, Yahoo, and Foursquare, to mention a few. They work the best for any business to target local customers. List your HVAC company on local lists and appear in the top search results when customers search for a service provider in their area. It provides accuracy to your business’s marketing efforts and allows it to be relevant to the results on a search engine.
- Google My Business
Though Google My Business is a local listing platform like many others, the reason to mention it here is that it is the largest one of all. As Google is the most famous search engine around the globe, billions of customers use it to search for local service providers every day. It doesn’t just let you create a business profile and add photos of your business and the service you provide but allows you to add the physical location on Google Maps so that customers know exactly where you’re located. With more people visiting your company website through Google My Business, the search engine algorithms will enhance your HVAC SEO and scale up the SERPs.
- Review sites
Review sites, especially the local ones, have a significant role in improving the local SEO of any business. These sites host honest customer reviews about any business and the services they provide. People are encouraged to speak their minds and evaluate a company based on their experience with them. The same is suggested to HVAC companies working to improve their ranking on search engines.
The words of a fellow customer have a far-reaching impact on an individual’s opinion than the words of a marketer or a business. The reason is that people tend to trust those standing right next to them in the audience, instead of a marketer playing with words on a website or an ad running on the internet. So, encourage your loyal customers to tell their stories about interacting with your company to attract prospects through public opinion and improve your local HVAC SEO.
One of the most critical factors that scale up the SERPs of any business online is the keywords used in the content they produce. These phrases exactly portray and represent what internet users look for on a search engine. They’re more about the customers than the companies targeting them because these words are extracted from what people search online.
Use appropriate tools to search for these keywords and incorporate them in any content you produce, such as blogs, graphics, ads, website content, videos, etc. Ensure not to stuff the content with these keywords and not take them as the most significant factor both on-page and off-page SEO requires.
One critical thing to consider here is the negative keywords. These words and phrases prevent your PPC ads from appearing against the relevant searches or make them appear against irrelevant ones. Never underestimate their importance as they may negatively affect the HVAC SEO efforts. When working on an ad campaign, always mention these phrases in the keyword optimization tool you use so that you’re always on point.
Make use of the social media
Social media is the place to find almost every internet user and your potential customers, too, as they’re always active there. There is no better way to get backlinks and organic web traffic than to be present on social networking sites. We suggest you post relevant and engaging content on these platforms with a link to your website where the prospects can get detailed information about the business and its services.
As an HVAC company, be more active on these platforms at the end of one season and the beginning of the other. It is the time when customers frequently search for HVAC service providers to get their systems and appliances ready to meet the demands of the changing seasons.
Hire an HVAC SEO services company
No matter how engaging and well-designed the website is, how reasonable your local HVAC SEO efforts are, and how active your company is on social media, it still can’t match the expertise of professional and specialized HVAC SEO service providers. The reason is that your company has the expertise of offering and providing HVAC services and not marketing.
The best way to get a firm grip on all the aspects of HVAC SEO mentioned above is to hire an experienced digital marketing company. HVAC Marketing Xperts is one of the leading names that specialize in marketing for companies like yours. They know precisely when and where to hit and boost the SERPs of any business. So, better not to opt for flukes and contact them.